vishwa vivek garg

Today morning, I came to know about merger/ acquisition talks between Microsoft and Yahoo!.

It is a known fact that Microsoft is trying to beat Google at ANY cost.

The question is, will this merger or acquisition really going to help Microsoft in internet search/ advt. arena ? and how this is going to help Yahoo! ?

Check out different reactions all over the world ::

” Forrester’s Charlene Li says it’s a great idea (on paper at least) for Microsoft, but not so much for Yahoo. She goes on to say it will never work “

Nicholas Carr notes in his Rough Type blog: “Microsoft has come to believe, for instance, that advertising will be central to the software business in the future. It’s not going to spin off its ad networks or search functions.”

Mathew Ingram says, ” It makes sense when you consider that Microsoft’s search and related assets are running a distant — and I mean distant — third in the market. And Yahoo, for all of its faults, is a big property with a snappy new engine behind its search, which is (theoretically) supposed to close the gap with Google.”

…….. Search Engine Watch

Microsoft and Yahoo have spoken in the past, but Google has piled on the pressure with the DoubleClick deal and now Microsoft has asked Yahoo to re-enter talks about the acquisition, says the NYPost.

….. Mashable

As per TechCrunch, ” … the deal isn’t happening, largely because of Yahoo disinterest … “

WSJ has compared the three biggies …

What if Google approach Yahoo for …..